EY global business and financial advisory firm
has revealed that Nigerian bank customers have been rated the heaviest users of
Automated Teller Machines (ATM) in the world.
The study which also rated Nigeria
as one of the top three countries whose bank customers use social media when
making decisions on selecting a financial service provider posited that
Nigerian bank customers have the highest banking sensitivity and are the second
highest globally to close accounts based on poor experience.
EY’s Advisory Banking Sector Leader for
Africa, Mr. Colin Daley said in a statement that they came to the conclusion
after sampling 32,000 bank customers in 43 countries including Kenya, Nigeria
and South Africa.
"Nigerian
bank customers have the highest level of trust for primary financial service
providers in Africa and second globally behind India.
Twenty-four per cent of
Nigerian customers have experienced a problem with their banks that required
resolution. Seventy-two per cent of customers were either very satisfied or
satisfied with the response that they received. However, 28 per cent were less
than satisfied.
For me, I
still question the report considering the large cross sections of Nigerian who
does not use ATM?
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