Lupita Nyogo Becomes the New Face of Lancome Uk

  Lupita won the Best Supporting Actress Oscar for her role in 12 Years A Slave, wowed with her red-carpet choices and has now bagged that all-important beauty campaign - Lupita Nyong'o is the new Lancôme brand ambassadress.

"I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved," said Nyong'o in a statement. "I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself"

The actress appeared in Miu Miu's spring/summer 2014 campaign alongside Elle Fanning, Elizabeth Olsen and Bella Heathcote, but the new Lancôme deal marks her first venture into the beauty world. Her debut campaign, photographed by Mert Alas and Marcus Piggott, will be released in September.

"Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman," revealed Françoise Lehmann, general manager of Lancôme."A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep."