Ok, Kim's haters
can keep hating as she is not only making money from her soft porn
movie and the reality TV show alone. K is reportedly set to earn $200million in a year from a free video game
she only launched last month which ranked number three yesterday on the iTunes
charts. Bloomberg reports...
"Since
its June 25 release, Kim Kardashian: Hollywood has risen as high as second
among most-downloaded free-to-play games at Apple Inc. (AAPL)’s U.S. App Store,
and the well-reviewed title yesterday was third. Its success has driven shares
of creator Glu Mobile Inc up 42%.
“It might be
our biggest game of the year,” Chief Executive Officer Niccolo de Masi said in
an interview. “We’re not surprised. Kim is a one-of-a-kind talent with an
incredibly precise fit to the game engine that we tailored but already had in
the company.”
The
Kardashian game takes users inside Hollywood, guided by a virtual Kim who
offers advice on how to become an A-list celebrity, starting from the so-called
E-list. “Dating famous people will get you more fans, too,” instructs
Kardashian, who in real life is married to rap singer Kanye West.
While the
game is free to play, the goal is to get users hooked on in-app purchases such
as clothing or a burst of energy needed for traipsing through Hollywood. Users
can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly
Hills costs 4 game “dollars,” while 400 will buy a necklace.
Kardashian’s
voice guides the uninitiated through casting calls and parties, while users
dodge surly tweets from rivals.
The game
gives Kardashian’s most fervent fans a new way to satisfy their appetites, de
Masi said.
“Whether
you’re following Kim on Twitter, Facebook, Instagram or watching her show, with
this game, you can play all the time,” de Masi said. “You can get your Kim
interaction anytime you choose.”
Annual revenue
from Kim Kardashian: Hollywood may reach $200 million, estimates Douglas
Creutz, an analyst with Cowen & Co. in New York, who has the equivalent of
a buy rating on Glu Mobile and expects the stock to rise to $6 in the next
year.
It’s the
only title among the top 10 in the App Store with a five-star rating, the
highest possible, based on thousands of user reviews.
“There’s no
such thing as bad publicity, right?” Creutz said. “Obviously, Kim Kardashian’s
brand has driven people to download the game. But at this point, the game has
taken on a life of its own.
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